Phillippe speaks about Leblon Cachaça and the Legalize Cachaca campaign and touches on the origin of the name Leblon. He also discusses the need for proper recognition for Cachaca as currently if a spirit is made from Sugar cane juice it is classified and designated as a Rum. But many Brazilians contest this due to the fact it is not molasses based, so can’t be labelled the same way.
Listen closely for a unique cocktail recipe that you can make yourself or get your bartender to create for you.
Shot on location at the Brazil Embassy in London.
Produced and edited by HD Productions.
Cachaca tasting sessions at the Brazil Embassy in London with Gary Hazell and Ian Burrell discussing all things Cachaca.
The event featured a presentation about history and culture around the national spirit of Brazil. This event was a trade event for the media, distributors, importers and people from the drinks to find out learn more about this Brazilian spirit.
Brands in attendance included 51, Abehla, Boca Loca, Brasilla, Bossa Nova,Cabana, Gemana, Leblon, Sagatiba, Seleta, Fazenda Soledade and Weber Haus.
The guys at MediaPros in London attended NAB and shot Final Cut Pro X 60 minute video shot on the ipad or select the video highlights to watch if pressed for time.
The Full 60 minutes
Selected FCP Pro X video highlights
Part 1 Intro, Market Analysis and FCP X Overview, where its come from, industry user base and competition.
Part 2 – Ingest, Keywording learn about content auto analysis feature and the ready to edit tapeless formats features.
Video 3 – DEMO: Keywording and Magnetic Timeline, intro to keywording and timeline management.
Video 4 – DEMO: Magnetic Timeline IN DETAIL! Magnetic Timeline: Audio Sync’ing, Secondary Storylines, Grouping
and other features.
Video 5. DEMO: Color Matching, Color (Primaries and Secondaries), *Background* rendering, Auditioning and the final wrap-up.
A great FCP Pro X overview to get the editing community up to speed with some of the new features.
Enjoy finding out the new Final Cut Pro a 64 bit offering with a complete software rewrite from the ground up with a host of new and innovative features, with new interface, speedier operation based on leveraging Snow Leopard and core applications.
Final Cut Pro reveals an upward trend in its user base, as a primary choice of NLE (non linear editor) for documentary, feature, independent and broadcasters.
Sometimes taking a step back to look at the past activity, allows you to see and
appreciate the change, growth and implementation of social media.
In a post Obama election we get a chance to see the role of video in campaign strategy and communicating to voters. With the recent Egypt and Libya uprising, we see how political power, goverment control is being usurped and are able to watch in realtime as events unfold and protesters stories are being told to a global audience.
In the UK online video viewing approached 5 Billion in April 2009, up 47 Percent compared to 2008 as reported by ComScore.
source comscore click here for press release.
Businesses engaging in pro active web marketing campaigns, cannot ignore the power of video as part of the online marketing mix and strategy.
Businesses use and view video online for many different purposes, some use it as way to get insight or up to date business knowledge and information, with many government agencies, newspapers and broadcasters now using it reach people at their own personal convenience.
Others are taking advantage of the low investment high reach aspect of video, they have worked out compared to print, radio and tv, it is more cost effective in terms viewership and audience range.
See UKTI- Focus on High Growth Markets:
Digital Britain The Challenges by the Department for Business Innovation
& Skills:
See Obama’s campaign strategist: video.
Ideal for sourcing ideas and inspiration about targeted impact
and analysing what made it successful.
This video focuses on engagement and reach, just like your business needs to reach out engage, inform and develop clients, consumer relationships through effective targeted communication.
When thinking about your brand, product or service, how will you reach out to a new audience, clearly define your identity through social media and video?
How important is social media now as a direct influence on your business future and development of customer, client relationships, brand building and marketing?
Nielsen conducted research on the impact of social media on decision making showing the following results.
90% of consumers surveyed trusted recommendations from people they knew personally
70% trusted opinions from other consumers posted online
70% trusted brand websites
