In a post Obama election we get a chance to see the role of video in campaign strategy and communicating to voters. With the recent Egypt and Libya uprising, we see how political power, goverment control is being usurped and are able to watch in realtime as events unfold and protesters stories are being told to a global audience.

In the UK online video viewing approached 5 Billion in April 2009, up 47 Percent compared to 2008 as reported by ComScore.
source comscore click here for press release.

Businesses engaging in pro active web marketing campaigns, cannot ignore the power of video as part of the online marketing mix and strategy.

Businesses use and view video online for many different purposes, some use it as way to get insight or up to date business knowledge and information, with many government agencies, newspapers and broadcasters now using it reach people at their own personal convenience.

Others are taking advantage of the low investment high reach aspect of video, they have worked out compared to print, radio and tv, it is more cost effective in terms viewership and audience range.

See UKTI- Focus on High Growth Markets:

Digital Britain The Challenges by the Department for Business Innovation
& Skills:

source http://www.youtube.com/user/bisgovuk

See Obama’s campaign strategist: video.
Ideal for sourcing ideas and inspiration about targeted impact
and analysing what made it successful.

This video focuses on engagement and reach, just like your business needs to reach out engage, inform and develop clients, consumer relationships through effective targeted communication.

When thinking about your brand, product or service, how will you reach out to a new audience, clearly define your identity through social media and video?

How important is social media now as a direct influence on your business future and development of customer, client relationships, brand building and marketing?

Nielsen conducted research on the impact of social media on decision making showing the following results.

90% of consumers surveyed trusted recommendations from people they knew personally
70% trusted opinions from other consumers posted online
70% trusted brand websites

Download Nielsen 2009 Global Online Consumer Survey press release:
http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/07/pr_global-study_07709.pdf

If you have questions or needing an online video or social media marking solution or training drop us a line.